Excerpt from The Book 10/20/Life: “What, Then, is 10/20/LIFE?”

By: Brian Carroll

“It’s the professional’s way to get stronger and set world records, but it’s also a way to go about your life with honor, integrity, and respect, the way a professional should”.

Honor isn’t about being the badass with the “I live life on my own terms” attitude. It’s about standing out from everyone else and doing the right thing without taking shortcuts in any area of your life. It’s about being a grown man or woman and leading the pack instead of trying to please everyone.

Not everyone is going to like you, and you can’t make them do it. All you can do is work hard, follow an intelligent plan, and do the right things. If you do this, I promise you’ll reap the rewards of being a leader. People may hate you for it, but nobody great ever worried about pleasing everyone all the time. The 10/20/Life is for everyone who’s tired of seeing people all over the internet who have no respect for themselves, or anyone else, leading the zombified masses to failure. As the saying goes, if you don’t stand for something, you’re bound to fall for anything, and this industry is living proof.



Internet “shelves” everywhere are lined with elementary strength and “be cool like your idol” books these days. If you believe the about the author sections in these things, just about everybody writing a book is either a world record holder, a world champion, a professional lifter, or a big time strength coach.

And it’s all total bullshit, because there are very few of us around, and most of us haven’t written books.

You see these “authors” talking about stuff they know nothing about on their blogs and websites, but when you meet them, you’re invariably disappointed, because they have no idea how to handle themselves around the iron. That’s when you find out they don’t know anything at all. This is all too prevalent nowadays, and it’s sad, because the only one who’s really suffering here is you.

Anyone can sound smart, experienced, and educated on the internet, but there’s a whole new breed of online paper champions out there lately, and I’ve had enough of it—especially when it comes to people who can’t handle the game and what comes with it.”

Get The 10/20/Life Ebook HERE!

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Brian Carroll

Brian is a world-class powerlifter with over two decades of elite and pro-level powerlifting under his belt. Coming back from a devastating back injury in 2012 that broke multiple bones and that most experts said he would never recover from, he has returned to the pinnacle of world-class lifting (while 100% pain and symptom-free) and is now dedicated to helping others avoid the same mistakes that he made in the past through private and group coaching in Jacksonville, FL. Brian’s impressive recovery has given him the opportunity to teach and deliver talks to physical therapists, chiropractors, medical doctors, professional strength & conditioning coaches and experts from all facets of sport, on how to avoid injury, while building anti-fragile strength and resilience in athletes.

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