Excerpt from The Book 10/20/Life: “What, Then, is 10/20/LIFE?”

By: Brian Carroll

“It’s the professional’s way to get stronger and set world records, but it’s also a way to go about your life with honor, integrity, and respect, the way a professional should”.

Honor isn’t about being the badass with the “I live life on my own terms” attitude. It’s about standing out from everyone else and doing the right thing without taking shortcuts in any area of your life. It’s about being a grown man or woman and leading the pack instead of trying to please everyone.

Not everyone is going to like you, and you can’t make them do it. All you can do is work hard, follow an intelligent plan, and do the right things. If you do this, I promise you’ll reap the rewards of being a leader. People may hate you for it, but nobody great ever worried about pleasing everyone all the time. The 10/20/Life is for everyone who’s tired of seeing people all over the internet who have no respect for themselves, or anyone else, leading the zombified masses to failure. As the saying goes, if you don’t stand for something, you’re bound to fall for anything, and this industry is living proof.



Internet “shelves” everywhere are lined with elementary strength and “be cool like your idol” books these days. If you believe the about the author sections in these things, just about everybody writing a book is either a world record holder, a world champion, a professional lifter, or a big time strength coach.

And it’s all total bullshit, because there are very few of us around, and most of us haven’t written books.

You see these “authors” talking about stuff they know nothing about on their blogs and websites, but when you meet them, you’re invariably disappointed, because they have no idea how to handle themselves around the iron. That’s when you find out they don’t know anything at all. This is all too prevalent nowadays, and it’s sad, because the only one who’s really suffering here is you.

Anyone can sound smart, experienced, and educated on the internet, but there’s a whole new breed of online paper champions out there lately, and I’ve had enough of it—especially when it comes to people who can’t handle the game and what comes with it.”

Get The 10/20/Life Ebook HERE!

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Brian Carroll

Owner and Founder at PowerRackStrength.com
Brian Carroll is committed to helping people overcome back pain and optimizing lifts and movement. After years of suffering, he met back specialist Prof. McGill in 2013, which led to a life-changing transformation. In 2017, they co-authored the best-selling book "Gift of Injury." On October 3, 2020, Carroll made history in powerlifting by squatting 1306 lbs, becoming the first person to break this record. He retired with a secure legacy and a life free from back pain.
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